Piers Morgan Stars In Hilarious New Paddy Power Advert

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Piers Morgan satirized his rocky relationship with former Tottenham chairman Lord Alan Sugar in a new marketing campaign designed to raise awareness for prostate cancer screening.


The renowned Arsenal fan has actually been embroiled in a variety of public spats with his North London derby rival, most just recently taking goal at The Apprentice star's age on his birthday in March.


But Morgan was content to play their questionable social networks relationship for laughs in aid of an excellent cause, with the broadcaster taking part in Paddy Power's latest project in aid of Prostate Cancer UK.


In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have 'sent out' him a message reading: 'You'll still bottle the league'.


On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan aptly responded: 'North London is red'.


Morgan was then tracked en path to a prostate screening consultation, at his controversial finest as he spat out sausage rolls when he learned they were vegan, and distributing copies of his book 'Woke Is Dead' in a medical professional's waiting room.


No requirement for a finger up the bum - a basic PSA blood test is all you need to look for the early indications of Prostate Cancer.


Not all pricks are intolerable, @piersmorgan.


Check your danger here: https://t.co/xhoX9KyZZn


18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm


- Paddy Power (@paddypower) December 17, 2025


Piers Morgan poked fun at his combative relationship with Tottenham fan Lord Alan Sugar in a new advert


The broadcaster functions in the project to raise awareness about the ease with which guys can be checked for the early indications of prostate cancer - to amusing effect


The advert then showed Morgan being amazed by the ease with which prostate-specific antigen (PSA) blood test can be conducted, after initially anticipating 'a finger up the bum'.


A PSA blood test is rather used to check for early symptoms of prostate cancer, and other conditions such as enlarged prostate or infection, by determining a protein made by the prostate gland.


In a bid to urge more men to check their threats with easy early detection tests, the advert worries that 'it's just a blood test' - before Morgan that 'not all pricks are intolerable'.


Paddy Power has a long-running relationship with Prostate Cancer UK, and has actually primarily used the platform of the World Darts Championship - which the bookmakers sponsor - to more support the cause.


At the start of this month, the company announced that they would be handing out 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.


Lord Alan SugarTottenham HotspurPiers Morgan

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