Bibendum At 130 – Why The Michelin Man Still Rolls Strong

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The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

By 1998, for his centennial, Michelin Man logo he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

From classic print ads to online platforms, the Michelin Man logo Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.

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