No Penalty For Bookmaker That Targeted Problem Gamblers

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An online bookmaker that sent out numerous marketing messages to people on the self-exclusion register has actually prevented a punitive damages, however has actually paid a $500,000 fine for sending spam to clients.


PointsBet contravened laws relating to BetStop - the national self-exclusion register, by delaying closing accounts of clients who had registered and sending marketing messages to self-excluded people.


It likewise sent more than 800 messages that breached Australia's e-marketing laws, an examination by the Australian Communications and Media Authority found.


More illegal online gaming sites have actually been blocked following ACMA examinations. Illegal gaming services are not likely to have client securities and users run the risk of losing their cash. View info about obstructed websites at
https://t.co/NaQKPrOEYV pic.twitter.com/AGNfPIGqRk


- ACMA (@acmadotgov) May 14, 2025


ACMA stated a punitive damages was "not readily available" for the NSER breaches due to the "complex and unique matters examined" and PoinstBet would rather undergo "detailed court-enforceable undertakings".


"A failure to adhere to an enforceable endeavor can cause court-ordered monetary penalties," ACMA stated in a declaration.


The examination discovered PointsBet sent 508 marketing messages to self-excluded individuals in August and September 2023.


By law, people registered with the NSER must not be sent marketing products from a licensed betting service.


There were "no reasons" for gambling companies that stop working to understand their legal obligations offered the threats to people experiencing gambling harms, ACMA Chair Nerida O'Loughlin said.


"It is deeply worrying that these failures have affected PointsBet's consumers, some of whom had actually taken proactive actions to omit themselves from online wagering," she stated.


People registering to the NSER were taking favorable actions and and their decision "need to not be jeopardized by companies like PointsBet", Ms O'Loughlin stated


ACMA found that no left out consumers had the ability to put bets with PointsBet during the period examined.


The endeavors commit PointsBet to evaluations of its compliance with spam and NSER laws, actioning any recommended improvements and supplying routine training for all pertinent personnel.


"This action should function as a cautioning to all betting companies that they need to fulfill their legal responsibilities or deal with the consequences," Ms O'Loughlin said.


PointsBet was fined $500,800 for 705 e-mails sent out in 2023 which contained a direct link to its items without including an "unsubscribe" function.


National Gambling Helpline 1800 858 858

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