The Acquisition Also Included SportsDirect Inc .

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Covers.com, previously understood as SportsDirect, is an online publication that provides sports-related details and information analysis. It is based in Post Falls, Idaho, United States.


History


Covers.com was founded in 1995 by Paul Lavers and Joe MacDonald as an online details platform for sports wagerers. [1] [2] [3] Based in Halifax, Nova Scotia, the platform gained appeal among sports betting enthusiasts due to its comprehensive protection of wagering data. [1]

For the 1997 World Figure Skating Championships in Lausanne, Switzerland, SportsDirect developed the very first website to supply real-time protection of the event. [1] During the early 2000s, Covers.com ended up being a and information resource for sportsbooks. [4] In 2005, it obtained Wagerline.com. [5]

In 2007, Covers was awarded Halifax's company of the year award. [5]

In 2009, the creators divided their company interests: Lavers focused on a sister company (SportsDirect Inc.), while MacDonald became the sole owner of Covers.com. [6] Under MacDonald's direction, Covers broadened its content and worldwide audience. [6]

In 2015, Covers Media Group, which ran Covers.com, was gotten by Gracenote, a U.S.-based data firm owned at the time by Tribune Media, as part of an expansion into sports statistics services. [7] The acquisition also consisted of SportsDirect Inc., with the combined deal valued at roughly $54 million. [7] Following the acquisition, Covers run as part of Tribune Media's digital assets.Tribune sold Gracenote to Nielsen in 2017 however maintained Covers.com as a direct consumer-focused residential or commercial property. [8]

In 2022, Covers and Postmedia Network consented to distribute betting analysis and chances material throughout Postmedia's national news outlets. [9] [10]

Platform


Covers.com is an online platform offering sports wagering info and tools to users. It publishes real-time content covering significant sports leagues and occasions and released a mobile app in 2019. The platform also hosts community forums where users go over wagering picks, and uses free-to-play contests. [11] It has an active community of 20 million users. [12]

References


^ a b c Brearton, Steve (April 12, 2006). "Media company ranked finest company". The Globe and Mail.
^ "High loonie blamed for cuts at sports details company". CBC.ca.
^ "Nova Scotia embraces sports-tip business as winner". The Globe and Mail. April 12, 2006.
^ "iGaming History WRIGHT".
^ a b Won, Shirley (February 9, 2007). "Internet sports service wins top Halifax award". The Globe and Mail.
^ a b Bousquet, Tim (January 2, 2018). "Here are the Nova Scotians named in the Paradise Papers". Halifax Examiner.
^ a b Fisher, Eric (May 27, 2015). "Gracenote Jumps Into Sports Data Market After Buying Infostrada, Sports Direct For $54M". Sports Business Journal.
^ Weitman, Gary (February 1, 2017). "Tribune Media Completes Sale of Gracenote for $560 Million".
^ "Postmedia and Covers Launch Content Partnership|Postmedia".
^ "Postmedia groups up with Covers.com for top-of-the-line gambling protection". Toronto Sun.
^ "Covers.com Celebrates Their $25,000 Streak Survivor Contest Winner".
^ "Covers.com profile".

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