Inside The Michelin Man’s Story — From Tires To Stars
Who Is the Michelin Man?
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
Strange Beginnings of Bibendum
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Company Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
His mix of history, humor, and Michelin Man adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.