From Tires To Fine Dining: The Michelin Man Story
Meet the Michelin Man in 2025
Bibendum — better known as the Michelin Man (just click the next site) — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2
Bibendum Through the Years
By 1998, the Michelin Man for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Final Thoughts on Bibendum’s Legacy
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.