Bibendum 2025: The Michelin Man As You Haven’t Seen Him

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Who Is the Michelin Man?

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

Created by the Michelin Man mascot tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

The Michelin Man’s First Look

The first sketches showed Bibendum holding a goblet filled with nails, glass, and Michelin Man mascot stones — a bold way of saying Michelin tires could "drink up" road hazards.

It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

From Tires to Fine Dining

Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

Why Bibendum Still Matters in 2025

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Why Bibendum Will Keep Rolling

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.

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