Bibendum 2025: The Michelin Man As You Haven’t Seen Him
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Early Depictions
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
His adaptability is why the figure has lasted over 130 years.
The Michelin Man and Food Culture
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Final Thoughts
After more than 130 years, the Michelin Man remains a unique cultural icon.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.