The Michelin Man Today – What’s New With Bibendum

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The Origins of Michelin’s Famous Mascot

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.

Early Depictions

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

Evolution Over the Decades

This updated look remains in place today, ensuring he stays relevant to a new generation.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.

From Tires to Fine Dining

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

This keeps him in the spotlight, linking heritage with modern prestige.

The Michelin Man’s Relevance Today

His mix of history, humor, and Michelin Man doll adaptability ensures he connects with new audiences.

For the Michelin Group, Bibendum represents more than branding.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.

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