The Michelin Man Today – What’s New With Bibendum
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
His unusual look made him stand out at trade fairs and in early print advertisements.
Early Depictions
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin Man advertising icon tires could "drink up" road hazards.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
The Michelin Man and Food Culture
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.