Inside The Michelin Man’s Story — From Tires To Stars
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
Early Depictions
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
Connection to Michelin Stars
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
This keeps him in the spotlight, linking heritage with modern prestige.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.