Inside The Michelin Man’s Story — From Tires To Stars
Meet Bibendum – The Michelin Man
Since his first appearance in 1894, the Michelin tire mascot Man has become a global cultural figure.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
Strange Beginnings of Bibendum
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.
His adaptability is why the figure has lasted over 130 years.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
This keeps him in the spotlight, linking heritage with modern prestige.
The Michelin Man’s Relevance Today
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
The mascot has proven timeless — adaptable, resilient, and unforgettable.