Bibendum 2025: The Michelin Man As You Haven’t Seen Him
Meet Bibendum – The Michelin Man
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
This classical motto tied Michelin branding to culture and sophistication, Michelin Man doll helping the mascot appeal beyond car enthusiasts.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
His adaptability is why the figure has lasted over 130 years.
The Michelin Man and Food Culture
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
Why Bibendum Still Matters in 2025
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
As long as Michelin tires keep rolling and Michelin tire mascot stars keep shining, Bibendum will remain part of the story.