Michelin Man History And His Surprising Role Today
Meet the Michelin Man in 2025
Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
The Evolution of a Legend
Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Is the Michelin Man Here to Stay?
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.