Michelin Man History And His Surprising Role Today

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Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

The Evolution of a Legend

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Is the Michelin Man Here to Stay?

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.

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