The Michelin Man Today – What’s New With Bibendum
The Origins of Michelin’s Famous Mascot
Bibendum — better recognised as the Michelin Man doll Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.
How the Michelin Man Changed With Time
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.
The Michelin Man’s Relevance Today
From print posters to virtual campaigns, he has evolved without losing his identity.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand Michelin Man symbol character; he’s a legend that still speaks to every generation.