The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

Over the decades, Bibendum transitioned from a bulky, Michelin Man mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3

The Icon That Refuses to Fade

He may not hand out Michelin Man mascot stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.

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