Michelin Man History And His Surprising Role Today
Why Bibendum Still Matters
Bibendum — better known as the Michelin Company Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1
Surprising Facts About the Michelin Man
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
The Evolution of a Legend
Over the decades, Bibendum transitioned from a bulky, Michelin Man mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.