The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man (click to find out more) — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

In early 20th-century ads, Michelin Man symbol Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2

Bibendum Through the Years

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

He may not hand out Michelin stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.

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