The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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The Michelin Man Keeps Rolling

Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

The Evolution of a Legend

Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.

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