Michelin Man History And His Surprising Role Today

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Meet the Michelin Man in 2025

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3

Bibendum in the Modern Era

He may not hand out Michelin stars, Michelin Man mascot but his image is deeply tied to the guide that honors top dining and famous logo characters (click through the following page) travel experiences. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.

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