Meet Bibendum: The Michelin Man’s Evolution In 2025
Meet Bibendum – The Michelin Man
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Over time, he shifted from intimidating to friendly, becoming the approachable character seen today.
The Michelin Man’s First Look
Though unusual, these depictions cemented him as a recognizable figure in European advertising.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
The Michelin Man and Food Culture
This unexpected crossover — from car tires to fine dining — has made the Michelin Man brand history Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
A Mascot That Refuses to Fade
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
After more than 130 years, the Michelin Man remains a unique cultural icon.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.