Bibendum 2025: The Michelin Man As You Haven’t Seen Him
Meet Bibendum – The Michelin Man
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
His unusual look made him stand out at trade fairs and in early print advertisements.
Early Depictions
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
From Mummy-Like Figure to Slim Icon
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
From Tires to Fine Dining
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
From print posters to virtual campaigns, he has evolved without losing his identity.
For the Michelin Group, the Michelin Man Bibendum represents more than branding.
Final Thoughts
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.