Inside The Michelin Man’s Story — From Tires To Stars
The Origins of Michelin’s Famous Mascot
Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
It also gave the mascot a unique personality beyond simply being a tire figure.
Evolution Over the Decades
This updated look remains in place today, ensuring he stays relevant to a new generation.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
From Tires to Fine Dining
This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.
He reflects values of reliability, durability, and memorable logos; click hyperlink, quality — qualities Michelin wants drivers and diners alike to associate with its name.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.