The Michelin Man In 2025 – Bibendum’s Ongoing Legacy

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Why Bibendum Still Matters

Since appearing in 1894, the Michelin Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1

What You Didn’t Know About Bibendum

Did you know he was originally depicted holding a goblet filled with nails and broken glass? It wasn’t a drink — it was a bold statement that Michelin tires could "drink up" road hazards. :contentReference[oaicite:2]index=2

Bibendum Through the Years

Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

From classic print ads to online platforms, the Michelin Company Man spans both mobility and gourmet culture. :contentReference[oaicite:4]index=4

Why We Still Love the Michelin Man

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.

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