Bibendum 2025: The Michelin Man As You Haven’t Seen Him
The Origins of Michelin’s Famous Mascot
The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
The Michelin Man’s First Look
In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.
His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."
How the Michelin Man Changed With Time
Over the decades, Bibendum’s design slimmed down, reflecting changes in tire technology and modern aesthetics.
By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, with studies suggesting over 90% brand recognition.
Connection to Michelin Stars
Today, when people hear "Michelin," they think of both performance on the road and excellence on the plate.
This keeps him in the spotlight, linking heritage with modern prestige.
The Michelin Man’s Relevance Today
His mix of history, humor, and adaptability ensures he connects with new audiences.
That’s why he still appears worldwide, from tire shops to lifestyle advertising.
Why Bibendum Will Keep Rolling
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
As long as Michelin Heritage tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.