The Fight To Preserve Britain’s Neon Sign Craftsmanship

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Lately, one unique form of craftsmanship has found itself under threat: the craft of neon signage. A key player in the UK’s cultural history, neon signage has lit up urban landscapes across the world for over a century, from the iconic glow of Piccadilly Circus to the brilliant signs of New York’s Times Square. Yet, as technology advances, authentic neon signs—crafted with glass tubes and filled with inert gases like neon or argon—are being overshadowed by cheap, factory-made, LED alternatives, often deceptively sold as "neon." This threat to both the artistry and its historical value has led to a movement advocating for better preservation and safeguards for neon sign-making, a plea that has recently gained momentum in British politics.

Neon’s Historical Significance in the UK

Neon was born in the United Kingdom in 1898 by Sir William Ramsay and Morris Travers, who discovered its glowing properties when passing electricity through neon gas. This breakthrough paved the way for the creation of neon signs, which would soon be synonymous with glowing city centers, bars and clubs, and public advertising. From the London’s shining streets to the bright signs in New York, neon signs became a symbol of modernity and cultural vibrancy.

Yet, this iconic craft is now at danger of being lost, with only 27 full-time neon glass benders remaining in the UK. This dramatic decline in handcrafted skill threatens not only the survival of the craft itself but also the authenticity and identity of neon signage as a form of art and cultural identity.

The Authenticity of buy neon signs vs. LED Imitations

The most pressing issue facing neon sign-makers today is the market misunderstanding created by mass-produced LED signs. While these LED signs may resemble neon in their glowing appearance, they do not have the skill and craftsmanship that defines authentic neon. Authentic neon signs are carefully constructed from glass tubes, carefully bent, and injected with neon or argon, creating a method that takes years to perfect. By contrast, LED signs are easily made, inexpensive, and often sold as neon, causing misinformation about what constitutes genuine neon.

This misunderstanding has had major consequences for small businesses like Neon Creations, a boutique artisan neon sign maker in Bolton, UK. Founded by Tony and Catherine Spink, the company has seen a sharp drop in demand as customers inadvertently purchase LED "neon" signs from big box stores. When these customers realize the difference, they often approach small businesses for repairs—on items that aren’t even neon, vintage neon signs to begin with.

The Cultural and Economic Value of Neon Signage

Neon signs are far more than simple advertisements; they are a crucial aspect of cultural identity. They evoke memories of classic diners, cinemas, clubs, and entertainment districts. From the lights of Soho to the marquees of the West End, neon has long been a symbol of expression and individuality.

The economic contribution of neon sign-making, though small, is important. It supports local businesses, sustains jobs, and encourages innovation. In fact, the UK’s creative industries contribute £124 billion annually to the economy, with neon signage playing a niche but essential role in that ecosystem.

Proposed Protections: Ensuring Neon’s Future

In response to these challenges, the campaign to protect neon sign-making is calling for clearer definitions and legal protections for authentic neon signs. Key figures in the creative industries, including the British Sign and Graphics Association (BSGA) and neon signs for business the Heritage Crafts Association, have united to advocate for stronger protections. These proposals include the creation of a certification mark or a formal British standard for neon signs, ensuring that only real neon signs are marketed as such.

Additionally, a Neon Signs Protection Act is being proposed, which would create a legal definition for the term "neon" and prevent false advertising. Just as Harris Tweed is protected by law to ensure its authenticity, neon signs deserve similar protections to preserve their heritage and artistry.

The Future of British Neon Signage

As the UK continues to grapple with the challenges posed by mass-produced alternatives, it is crucial that we preserve the heritage of neon signage. The neon art form is a cultural treasure, and it is worth protecting for future generations. Small businesses like Neon Creations are dedicated to keeping this art alive, but they need our support.

To ensure neon’s longevity, we must take action now. This campaign is not just about preserving a physical product; it’s about honoring craftsmanship, protecting creativity, and ensuring that Britain’s neon heritage remains a beacon of creativity for future generations.

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