Meet Bibendum: The Michelin Man’s Evolution In 2025

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Who Is the Michelin Man?

The Michelin Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

It also gave the mascot a unique personality beyond simply being a tire figure.

From Mummy-Like Figure to Slim Icon

In 1998, Michelin Man for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

He regularly appears at auto shows, motorsport events, and memorable logos (click for info) promotional campaigns, often interacting directly with audiences.

From Tires to Fine Dining

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

Why Bibendum Still Matters in 2025

His mix of history, humor, and adaptability ensures he connects with new audiences.

That’s why he still appears worldwide, from tire shops to lifestyle advertising.

Final Thoughts

In 2025, he continues to inspire trust, laughter, and recognition in equal measure.

The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.

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