Meet Bibendum: The Michelin Man’s Evolution In 2025
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| − | Meet Bibendum – The Michelin Man <br><br> | + | Meet Bibendum – The Michelin Man <br><br>Since his first appearance in 1894, the Michelin Man has become a global cultural figure. <br><br>Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires. <br><br>Strange Beginnings of Bibendum <br><br>The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards. <br><br>It also gave the mascot a unique personality beyond simply being a tire figure. <br><br>From Mummy-Like Figure to Slim Icon <br><br>This updated look remains in place today, ensuring he stays relevant to a new generation. <br><br>He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences. <br><br>From Tires to Fine Dining <br><br>While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants. <br><br>In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants. <br><br>Why Bibendum Still Matters in 2025 <br><br>His mix of history, humor, and adaptability ensures he connects with new audiences. <br><br>For the Michelin Group, Bibendum represents more than branding. <br><br>The Legacy of the Michelin Man <br><br>In 2025, he continues to inspire trust, laughter, and recognition in equal measure. <br><br>The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation. |
Version vom 21. August 2025, 11:27 Uhr
Meet Bibendum – The Michelin Man
Since his first appearance in 1894, the Michelin Man has become a global cultural figure.
Created by the Michelin tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.
Strange Beginnings of Bibendum
The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.
It also gave the mascot a unique personality beyond simply being a tire figure.
From Mummy-Like Figure to Slim Icon
This updated look remains in place today, ensuring he stays relevant to a new generation.
He regularly appears at auto shows, motorsport events, and promotional campaigns, often interacting directly with audiences.
From Tires to Fine Dining
While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.
In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.
Why Bibendum Still Matters in 2025
His mix of history, humor, and adaptability ensures he connects with new audiences.
For the Michelin Group, Bibendum represents more than branding.
The Legacy of the Michelin Man
In 2025, he continues to inspire trust, laughter, and recognition in equal measure.
The Michelin Man isn’t just a brand character; he’s a legend that still speaks to every generation.